Made by Vets, Loved by Pets.
Pawpeye was founded by Dr. Anshul Rawal after noticing a recurring pattern of early organ stress in young pets. That clinical reality became our mission.
Pawpeye was founded by Dr. Anshul Rawal after noticing a recurring pattern of early organ stress in young pets. That clinical reality became our mission.
The Pattern We Couldn’t Ignore
During his time at Veterinary College, Dr. Anshul Rawal observed recurring health issues in pets: Low energy, dull coats, hair fall, poor digestion, weak immunity and in serious cases, early liver and kidney problems.
Dr. Rawal looked beyond individual cases and studied everyday habits.
His findings revealed a common root cause pet food loaded with chemical preservatives, consumed over time.
When pet parents switched to home-cooked meals, new challenges emerged imbalanced nutrition and inconsistency.
This led to a critical question: Can we provide fresh, balanced food without preservatives?
But when we entered the market, we saw another problem. Even the “better” options retort, preservative-free foods were too expensive and not practical for everyday use.
Most brands relied on third-party recipes or imported products, which increased costs. So Pawpeye was built as that solution.
Every meal is vet-crafted, nutritionally calculated and focused on real outcomes – better digestion, increased energy, stronger immunity, healthier skin and overall vitality.
Using retort technology, we preserve real food without chemicals.We built everything ourselves our own formulations, our own R&D, made in India so we could control quality and keep it affordable.
Because as veterinarians, we know what truly goes inside the pet not just what sells on the label.
Not imported formulas. Not outsourced thinking.
Driven by a mission to deliver optimal pet nutrition, Dr. Rawal blends veterinary expertise with advanced research to create truly impactful formulas.
Dr. Anshul Rawal – Founder & CEO
A veterinarian with deep expertise in animal nutrition and D2C brand building, Dr. Anshul leads Pawpeye with a clear mission: to eliminate harmful pet food practices and build a healthier future for pets through science-backed, preservative-free nutrition.
Rahul Rawal – Co-Founder & Technology Lead
An IIT Roorkee graduate working at Google, Rahul drives Pawpeye’s technology and innovation. He focuses on building scalable systems and future AI-driven pet wellness solutions.
Dr. Renuka Mewade – Chief Product Officer (CPO)
With strong clinical experience in veterinary care, Dr. Renuka leads product development, R&D, and formulation. She ensures every SKU is nutritionally balanced, safe, and outcome-driven.
Deepak Sharma – Chief Marketing Officer (CMO)
Deepak handles end-to-end marketing across online and offline channels. From performance marketing to brand storytelling, he is responsible for driving growth and customer acquisition.
Suraj Singh Rajput – Head of Operations
Suraj manages daily operations, supply chain, and warehouse efficiency, ensuring smooth execution from production to delivery.
Ajay Nagar – Head of R&D & Warehouse Operations
Ajay works closely on product innovation, testing, and inventory handling, supporting both R&D and backend execution.
Your cart is currently empty.