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Walk into a pet store or search for dog food online and you can quickly feel overwhelmed. One bag says “high protein,” another says “natural,” another promises shiny coats, better digestion, or stronger immunity. Then there are puppy formulas, adult formulas, breed-specific foods, dry dog food, wet food and dozens of different brands. For a pet parent simply trying to answer, “What should I feed my dog?”, the amount of choice can be more confusing than helpful.